Content Marketing Marketing Strategy North

Most agencies I talk to think they have a content marketing marketing strategy. They have a blog, a content calendar, and a few social posts scheduled for the month. But when I ask about search intent or the specific topics their audience actually cares about, the room goes quiet. That silence costs them clients and revenue. Having worked with dozens of agencies over the years, I have seen the same pattern repeat. A team invests heavily in producing articles, only to see mi